If they clicked your ad and then did something valuable to your business - purchased your product, downloaded your app, or phoned in an order - you can track that, too.īy seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. With Google Ads, if someone clicked your ad, you’ll know. You’ll only pay when someone clicks your ad. And you can choose how much you spend per month, per day, and per ad. Google Ads gives you control over how you spend your money.

Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.

Age, location, and language: Choose the age, geographic location, and language of your customers.

Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.

Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.

For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted: Google Ads offers different ways of targeting, which we'll go over in more detail later. Targeting gives you the ability to show your ads to reach people with specific interests - namely, people who are interested in your products and services - and show them relevant ads. Google Ads offers several benefits, but here are the key ones: 1. Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices - desktops, laptops, tablets, and smartphones.

And you can track whether those people clicked your ads. Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren't.

Adwords editor lets users do all except